Jesse Eker, son of T. Harv Eker, grew up as an everyday kid in a middle-class family until his dad got exposed to a pretty fast trajectory to wealth when he was a young adolescent. In this episode, Jesse tells his story of how he went to college to be told by his dad, who was on an amazing journey, that he has broke people habits. And how after that pivotal moment, he grinded his ass off and grew the company so he could go solo and solve other people’s problems. Podcast family, it’s my absolute honor to introduce you to Jesse Eker.
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Growing up as a normal everyday kid, a normal middle-class family, and then being exposed to a pretty fast trajectory to wealth as an adolescent, and then ultimately going into college and being told by your dad, that's on this amazing journey that you have broke people, habits, grinding your tail off, actually grinding your ass off, to grow the company and work hard and ultimately going solo so you can solve other people's problems, podcast, family. It's my absolute honor to introduce you to Jesse Eker, Listening to the all the way up podcast is where I bring some of the most amazing people in the world into a private conversation to help you with your business. We share lessons, stories, and insights from entrepreneurs. Who've been bright where you are and have gone on to do Epic things on their very own, all the way up journey. I'm excited to introduce you guys to Jesse and Jesse, if you just take a moment and just tell us who you are, man, What's up, man. I am excited to talk to your audience today and thanks for having me, who am I? So most people know my dad, but they have no idea who I am. So that's okay. But my dad is T Harv. Eker wrote the book secrets of the millionaire mind. So most people think that I grew up with him being famous, but actually the first 14 years of my life, we were not very well off. I wasn't born into like wealth. You know, my family was Holocaust survivors, immigrants from Europe. And so my dad had a hard childhood and he came from rags to riches. And you know, when I'm, I started, you know, in this world, I didn't have much either. And I remember when we first moved from San Diego to Vancouver, we actually lived in a one bedroom apartment. There was four of us and I was sleeping on the floor and they were sleeping in the room. And so like, that's where our, we got started in Vancouver. I think we only had like $2,000 for our name at that time. I was 11 years old. And so then he started to put together the millionaire mind. And then in 2005, he actually released the book. So you could set the millionaire mind. And that's when things got crazy Mean you weren't well off, you know, your childhood. Like I grew up in a single wide trailer with a single mom in Southern West, Virginia. You and I didn't grow up that much different. The difference is at a certain point in time in your life, you know, you were blessed enough and your dad did something pretty wrong. Yeah. And that's when, like, you know, I saw the light where I was like, Whoa, like this is what making it as like, and it was a quick shift and went pretty fast, you know, the atmosphere of our environment completely. But the values of the, like what made him there, what I saw behind the scenes and how he kind of became this person, like what it took to get, there was always ingrained in what I was doing. So even though I had to find my own path and go through my ups and downs and challenges of my own habits and procrastinations and fears and normal human shit, I did get to, you know, embody what he went through to have the success he had. And I got to experience both sides of the spectrum. Now I wasn't, you know, necessarily poor, but we weren't well off. We were comfortable at the time and went through influxes of money, but getting to experiences both sides. I knew which side I wanted to be on no matter what. And that was not on the okay side. It was on the successful and rich side. So that's what I've been grinding for and hustling for other than, you know, serving and helping and impacting obviously to solve problems for other people. But I knew that was my, got to my, why was not to go back to that life. I wanted to stay in the lifestyle that was created in my second half of my childhood. You know, it makes a lot of sense. What are some of those values that you've stuck with from the first part of that childhood? You know, I think one of the biggest things that most people forget is that nothing worth it comes easy and everything it takes time and energy. And I think a lot of us are so used to this immediate gratification world of like, press this button, do these things. You're only one funnel away kind of mentality when you have gone through it. And you know, what it takes to be successful. You understand that there is a certain amount of time, energy and effort required to reach a certain level of success. And I think that value of understanding what it takes to actually get to that level was really, you know, what I saw and experience from watching my dad constantly in his office, like just really going after it. Now there's a certain point of time when you get smart about what you're doing and you delegate and you systemize and you process what things are doing. So you don't have to be working around the clock, but to get to that level, to put in the time and energy to have that discipline to have successful habits is really what makes or breaks. Someone's, you know, success, mediocrity or failure. I had some really big breakthroughs when I was a teenager in the personal growth space. Obviously, you know, I got to volunteer at some of these live events and I get to see the transformations that people actually had. So the impact that had on me as a 16 year old, someone who really cared what people thought about me, impressionable kind of going down the bad path as far as being influenced to do different things. Obviously that was really helpful for me to like open my eyes and become a little bit more aware of why I was choosing to go down. That path was more, you know, based off of what people thought about me and stuff like that. So that was the first big pivotal moment. But I think the second biggest pivotal moment was actually when I went to college and I was kind of just coasting through high school. Cause I just, you know, didn't really enjoy school that much. It was easy. And so I was coasting, but I didn't really try that much. And one of the big pivotal moments for me was when my dad told me that I had broke people's habits and that's dug in because I always talked about that. I really wanted to be successful and I wanted to do well. And when someone you respect says that to you and you're just like, seriously, first of all, what the heck dad? Like, you're my dad. Second of all, like, no I don't. And like, then you look at yourself and you're like, maybe I do. And so I battle a lot of procrastination and a lot of bad habits as far as not doing things in a proactive way. And so that kind of opened my eyes on another pivotal way where it was like, it's not about starting, it's about finishing. It's not about the actual result of what you get. It's about the process to get that result. And if you want it to get better results, you got to have a better process. So those are some big moments I think in my life that really helped me. But the personal development again, made me more receptive, more coachable, less ego, driven to see things for how they were objectives versus, you know, being a college kid, being like, you know, screw you. I'm just going to be going and partying and doing my own thing. And you don't know what you're talking about. Yeah. I think it's so important. You know, the self-discipline, it's one of those things I wake up every single morning and I'm working every morning, super early before the city wakes up. And I learned that growing up, I learned that because, you know, I didn't have that epiphany moment or that moment where my dad did something, my mom was school teacher. So I grew up pretty poor through most of my life. Like I was actually considered the failure whenever I dropped out of college because in my family, you go to college and you become successful. As far as I know out of every family member, I think my uncle at one point in time had like a little snow cone shop in my town and we had a family restaurant, but like we weren't entrepreneurs. We didn't go build enterprise. So I think it's crucial to learn things like hard work discipline, you know, definitely get smart about it when the times there and realize that it does take effort and energy in order to do something. You know, if you want to achieve something, you have to be willing to do something. You know, you learned when you were younger, as your dad was rising to his success, what it meant to not have much financially and what it meant to have a lot financially. So it probably did sting at a time when you're in college and you're starting to look a little bit towards your future. I know you're probably partying and having a good time as most people do, but it's like, okay, like this is going to end at some point in time. And when my dad, somebody I highly respect says don't have broke people habits. It's like, Oh hell no, I'm not going to go be broke. Like I'm not going to go do that. Like no way in hell am I going to go have broke people, habits. Exactly. Everyone always wants to know the next tactic or strategy or how can I get to that next level? And it's so funny when you do get to the level that you want to, when you do make millions of dollars or things like that, it all comes back down to when you're looking back your beliefs, attitudes, and habits. And that is really the driving force because everything that people see online strategies and tactics, they all work. It's just, how do you work? And how can you make it work? Because the difference between what I do or what you do and what someone else is doing is how we're operating it and how we're showing up to doing it and are showing up. It may be very different from someone else's like the level of energy and effort that we bring to. It could be very different than someone else. It's not saying that they don't try just saying that our beliefs, attitudes, and habits of approaching things are very different than selling who may not be as successful as they want and understanding because of what we talked about, the value of everything takes time and energy, and there'll be a time and place for everything. You hit the nail on the head right there. So Jesse, you know, I know a lot of people probably talk about, you know, your childhood and the growth and your dad and stuff, but I'm super fascinated by what you've been able to do. I know you worked with your dad for a while and I know you still have your hands in the company, but when you decided that you were going to take this forefront, you were going to step out and you're gonna start building your own brand and your own name. Tell me about what that journey looked like internally. Like, was it just, you woke up one day and you said, it's my time I'm going to do this, or It's a good question. No, it wasn't like a, all of a sudden like, Oh, I'm going to go start my own brand. What we believe an entrepreneur is, is someone who solves a problem at a profit. And so when we started to look into our market and our audience, some things that I was starting to help people on and provide some, I guess, free consultations and coaching, we're really helping people kind of duplicate what I was doing with harps brand. And people were asking me questions about how I did this and what I did this and what am I using to do that? What's the best strategy to do this, a build an audience, to build authority, to, you know, use someone else's brand to create these videos without them having to necessarily be there. Like, how do you operate this? How do you run that? And I just started getting normal questions and North starting to make me think about, okay, like if some of these people have these questions and other people have these questions and I'm sure there's a market out there for doing, obviously there's a massive market for experts and coaches who are trying to build their brands online. So it was kind of like a natural fit as far as, okay. That's kind of where I think I'm going next. Now after almost 10 years working with Harvey, it started to be like this natural progression of Harvey. Not necessarily wanting to put out as much new versus me being in the stage of my life, where I was ready to go. Like this is, I felt like my time to build something, not my time to coast. And so my effort and energy was that a very high level. So I just didn't really want to wait around anymore. And I was ready to kind of explore new ventures and explore new ways of doing business that I think would have been more suitable for where I was at in my life. And so it's just been a very natural process over the last year and a half. And I'm finally launching it this January to really just like open it up after just testing and tweaking and working with people to see what I really liked and what I didn't like. And now was another big part where people put so much pressure on themselves. Like I did to pick from the beginning, like, what am I doing? Who am I helping? How am I helping them? And over the last year and a half, I've probably changed my niche and the way that I'm doing things like five times. So like when I let go of the pressure of like needing to know it from the beginning and started to just choose and learn from my experience, that's where I started to make massive progress in gains in my direction of launching my brand officially to go bigger than, you know, what I was doing over the last year. It's a really cool piece. So you had this opportunity to stay working in your dad's company, keep doing what you were doing. And as you said, coast, or you had the opportunity to innovate and create something on your own and do what you say, you know, someone who solves a problem at a profit. So actually go become an entrepreneur of your own. Yeah, totally. You know, I still am the managing director for Harv Eker online. I still running that company. It's now I'm starting this new company build your brand online, which is geared more to a sub niche in our market, but also to a different market as well. People who can relate to me who, you know, want to learn from myself and are not interested in learning from Harvey because, you know, we get different. Well, you're just different ages and you look different and you talk different and you have a different demeanor at a different decorum. And you know, sure. You probably have some of the same philosophies and beliefs because your family, but at the end of the day, you're just different. Exactly. We have our own X factors. I got to say, definitely wasn't always easy. And I've gone through normal human emotions. Like every single other person who's starting a business and questioning doubting and getting frustrated just like everyone else. So if you're listening to this and you're going through that, don't feel that like, even though I've been there and done that haven't gone through the same thing myself, You know, Jesse, you go through it, I'm going through a bit of what you're doing, but I'm doing it in an opposite direction. Like I had an agency that grew to two and a half million dollars and imploded the whole thing to rebuild it the way I wanted it. So I don't have the T Harv Eker company that I'm still running and stuff like that. So I definitely know what you're talking about because as I'm rebuilding and I'm looking at revenue numbers and I'm in sales conversations again, and I'm doing all these things again, I'm like, man, like we're starting back at zero again and we're rebuilding this back up and it's happening quickly, you know, new agencies launching and stuff because of shorten the learning curve a little bit. But if I don't get money flow on or if I don't get a sales conversation or stuff, those emotions hit me too. You know? And it's funny because there's many times where I have wanted to take that route and my fear of, you know, revenue and starting from zero have stopped me. It's like, what are you logically? Like, you know, in your head, it's like, why would you do that to yourself? But then on the other side, as you probably made the decision, which would be similar to the decision that I would make was, you know, gotta go all in. If you want to really put a hundred percent focus, like don't have any type of attachment or any type of dependency on anything else so that you really put your energy into it. And there has been times over the last year and a half that I know I've slowed down because of the, you know, mind, Frick or talk of my head where it's like, you know, you have other things you can do. Like why are you doing something that you're not making as much money with? Or why don't you focus on this? And it's definitely pulled me back quite a bit sometimes, but that's where I would have to stay focused. And I wonder if like I pulled the rug out under me, if that would ramp me up even more. And I commend you for doing that because it is a battle that I've been battling for the last year and a half. But one of the things that I've always really proud of myself is being a really coachable and receptive person and really not having as much ego in significance of like, I need to be the front and understanding because of what we talked about, the value of everything takes time and energy and there'll be a time and place for everything, right? So my rush wasn't to be the go-to person from the beginning, my rush was to learn as much as I could, as quickly as I could to navigate and learn the online industry, because I knew that's where I wanted to be. I love the thought around it like working from anywhere. So that's where I started to pursue it. And then after a couple of years of pursuing it and having some successes, but a lot of failures and a lot of wasted money with a lot of people, I ended up just saying like, why don't we just start your brand online and let's go from there. And the best part about that was I knew that I was going to have to earn my keep as far as build the business because I needed to put it all together. But I also knew that I had this unbelievable opportunity of brand equity that was created a super brand, basically that I was coming into with bunch of people who already knew who he was. It just needed to kind of be put together, but also put together in a very attractive and irresistible way that follows normal principles because no, one's just going to pay money because they like someone they're going to pay money because you can solve their problems. So when you get to actually experience that and build a business around, helping people reach their goals and dreams and make a difference in their life, that becomes addicting. So the money was seriously just a result of all of the different people we were helping. So like my thought was like, let's help more people not let's go do my own thing. Then we kind of got to a point of the business where we, we have probably have over 50,000 people that we've put through all of our programs that have actually bought it. Right. You know, I send the email to almost 300,000 people on a daily basis. So if we have a big audience and these are active people, but we got to a point in the business where I started to see what else is the market need. And the only person that I knew in our business that could help them was myself. And so that's where I felt the need of the drive of starting my own thing. Cause it was kind of like this natural poll of these people need help, dude, you are all about helping people. Why don't you help them? And it's really cool to see people learn from it, take it and get great results from it as well. So like when I see someone post something that they had their first time thousand dollars a month, or they've made more money in one month than they did for a whole year in their corporate job. Like that's just like so cool to me, you know, without the money part, because I know that money is simply a result of adding value to other people's lives. And it's a result of providing a solution to a problem in the market. And it's a way to show your appreciation and your reward too. You know, it's one of those things like there's a lot of ways to show appreciation and rewards. You know, if you're listening to a podcast like this one and you're enjoying it well, the way you show appreciation and rewards, as you go subscribe, you leave a review. Be honest. If it's five stars, leave it. If it's one star, leave it be real and be honest. But that's how you show your appreciation. If you're getting value from Jesse, you go follow him on Instagram, you search him up on the internet. You go do these things like this currency. And then ultimately, where we get to a certain level is you make a investment. And that could be at a super small level, or it could be at a huge, massive level. But by, you know, coming out here and making an impact and sharing the message and serving the world and just genuinely wanting to help people. That's why people come back and keep paying you. We were talking about the new app clubhouse and it's super popular right now. And John Lee, gentlemen, you can go look him up on Instagram. He's got 2.7 million followers on Instagram. As we're talking about this and recording this, he's spending hours and hours a day in clubhouse right now, answering questions for free this guy's got a company that's publicly traded. You've got pink June. And if you guys are listening to this podcast, you've probably seen him. He's huge, massive audience, million people on Instagram. He's in there coaching people right now. So if these guys are willing to do this and you're setting here and you're saying, well, why aren't my course is selling like pink June. Why am I not as successful as Jesse Eker? Why do I not hit six figures? When I launched something like Gary does well, it's because you're not putting in the same work that we're putting in. You know, you're not showing up and doing the energy. You don't have to do everything. I'm not telling you that. The only way you're going to be successful is going and getting on clubhouse. But what I am saying is you got to go where you want to be and you got to go listen, and you got to participate and you got to show up and you got to do what you want to do. I see John Lee in as many rooms listening in the audiences that see him speaking, I see him going and commenting on people's Instagrams. Just the same way as he's wanting people to go comment on his Instagram. So you got to be an example of what you want to be. The energy that you put out into the world definitely comes back to you. Yeah, it's big. You know, a lot of people like think that for some reason, when you achieve this type of success, you can just stop doing the things that got you there. If you want to make a million dollars, the million dollars is about stacking growth tactics, not picking one. And only choosing that one. It's about picking one, mastering it, maximizing it, processing, systemizing it, delegating it and moving to the next growth tactic to layer on top of that, it's not just like one and done. I'm just going to do only Facebook ads. And that's, you know, it could work obviously, but it's risky, but you got to understand that, Oh, YouTube ads are really working better than Facebook ads. Does that mean that I'm going to stop my Facebook ads now? Not at all. It's like, I'm going to double down on Facebook ads and maximize them and I'm going to go do the exact same thing on YouTube. And I'm going to try to find what the next biggest thing that I can beat YouTube and Facebook with us because that's how you grow your business. I was listened to Myron golden and Myron said, we can all make a million dollars. If you make $25,000 a year for 40 years, you made a million dollars, but you're not rich. You become rich in the speed that you make a million dollars. And the way we speed up, the fact that we make that million dollars is by keeping on doing what we're doing and building on what we have. So we can grow and be even bigger and make a bigger impact. Well, Jesse, how do our listeners follow you? What's the best place to go. One is Instagram, which I'm starting to become more active on. That's just J E S S E underscore E K E R Jessie underscore Ecker. And then from there, you can actually find a Facebook group that I host with at the time almost 13,000 people are in it. It's where I'm really active. As far as doing a bunch of workshops, doing a bunch of trainings, just giving some exclusive stuff for experts and coaches who want to build brands online and want to grow their brands online, helping people get to six and seven figures. So those are the two best places I'm super involved. As far as responding. Like I'm the one who's personally interacting with. You offer a lot of intimacy into what we're doing. So if any of that speaks to you and resonates to you, I'd love to have you. Part of our community is super fun. We've got great systems were put together and different than most people I say in this space. Like we do add quite a flavor to personal development and personal growth to like what we're doing. So we have quite a bit of mindset that we work through and to help people get and get rid of those beliefs that are kind of stopping them from getting the results that they potentially know that they can achieve and what they know they're capable of As well. Awesome. So I'm going to sum this up in the most Epic way that I know. So if you want to get super intimate with Jesse Eker, then you need to slide into his Instagram DMS or jump into his Facebook group. Awesome, Jesse, well, thanks for taking some time today, man. And I look forward to following your journey. I look forward to bringing you back on the show and talking about, you know, some decisions you've made and watching how this launch goes and seeing you come more into the light because you definitely have a big message to share with the world. And I can't wait to watch the world, see your message shine. It was super fun. I will be back anytime. You'd like, Just like Jesse said, it all comes down to values, beliefs, and habits. When you put in the hard work and you don't stop, you'll eventually get the results you're looking for. And don't forget, an entrepreneur is someone who solves people's problems at a profit. So you've got to do two things to be an entrepreneur successfully. You have to a solve people's problems and B do them as profit. So what I would love for you to do, if you enjoy this episode, is that left for you to just leave me a review, whatever app you're listening to right now, leave me a review, leave me a comment. Let me know what you thought about this. I greatly appreciate it. If you want get direct access to Me, open up your web browser and type in gary.club, enter your email address. And my team will show you a free gift right away. Then I want you to reach out and introduce yourself because I would love to get to know each and every one of our listeners, we reply to every single message we get. So do me a favor and go to gary.club right now to get your free gift and direct access to me and my team.<inaudible>.